Useful Survival Tips For Small Businesses In The Competitive Market


Small businesses contribute significantly to the economy of a country because they focus on new ideas and innovations, boosting the current trend and market. Any business is like a small sown seed that has lots of ideas, innovations, and an amount of investment. It requires a lot of attention and nurturing to develop it into a good plant and eventually a tree.

Any businesses that are started have to go through a lot of struggle and face many obstacles. These obstacles can be anything like ups and downs in the condition of the national or international market, elections, any natural calamities, or spread of any pandemic or epidemic diseases.

In a study, it has been noticed that business faces the majority of failure in the first year itself. Approximately 20 per cent of small companies suffer from failure in the first year. Around half of the small businesses are unable to continue their business after five years.

For every business, survival is essential. So let us dig in to read some strategies which will help your business cope with painful times and competitive markets.

Tips For The Survival Of Your Business

Study Of Different Products, Services, And Market Niche 

Before starting any business, have an in-depth study of the various products and services available in the market. You should be able to offer something different or something required or utilised by all groups of people. If you are not opting for something different, then you have to struggle to gain traction and to get off the ground.

So start looking for profitable niches with less competition and a good investment. Start studying about differentiating your audience and creating your own space. Start approaching potential customers by providing your products and services.


For any business, networking plays a significant role. No business can be run or operate as an island. You have to communicate with a bunch of people and maintain a healthy relationship with them.

To be a successful businessman, you have to start building up a relationship with various players of a business. From your consumers, competitors, and stakeholders to members of any government bodies and suppliers: a good and healthy relationship with these players will definitely influence the success of your business.

A good relationship with your client will help you understand and fulfil their requirements, whereas friendly associations with a competitor may help you merge your businesses. Staying on good terms with government bodies will give you an understanding of future government policy and help you to be proactive. Getting to know your suppliers and distributors may help in getting your shipment in time or even a reasonable price.

In short, we can say networking is one of the strong pillars of a successful business. A healthy and robust network will definitely help you tho survive in this competitive market.

Financial Planning

The other strong pillar of a small business is financial planning. A detailed study of financial reports and accounts of your business plays a crucial part in the success of your business.

Start understanding the figures by meeting with your bookkeeper or accountant. Keep records of tax filing and payment before the last date. Ensure that you are on top of processes like submitting the correct forms and gst number verification. You can also take the help of applications like Khatabook to perform bookkeeping for you.

Try to cut unnecessary expenses, but remember, it should not affect your sales. Provide a fixed timeline for receiving payment from your clients/customers.

If you know your numbers well and can monitor all the income, expenses, and credits efficiently, it will keep your business out of a debt situation. So be alert and maintain tight control over all amounts, cash flows, and budgets.

Marketing Strategy

The primary pillar of any business is its marketing. Marketing is the pillar that takes your products and services to potential consumers and clients. It helps you to target the audience.

Digitisation has helped a lot in the marketing of your business. Take advantage of this digitisation and start targeting your audiences by creating various ads, campaigns, or offers. Create a brand and take the help of different online platforms like create websites, web-pages on various social media portals like Instagram, LinkedIn, Facebook, etc.

Don’t cut short on the marketing expenses. Start being available online and providing products and services. Along with this, fulfil the deadlines and promises made to the customers. Value your customers and ship everything that you promise to survive in this tight and competitive market.

Demand And Supply

Always remember to study the demand and supply in your business. A fall in demand may cause a big drop in your business – the ratio of demand and cycle should be balanced.

To increase the demand for your product and services, start updating your social media. Make products and services available at an affordable cost and arrange for some attractive offers for your consumers. Additionally, keep an eye on inventory levels and try to optimise it to have control over the business cost.

The higher the demand, the greater are your chances of success and stability in this competitive market.

Failure Is The First Step Towards Success  

Your failures will help you learn a lot. They will enable you to do the planning for long and short term goals and develop various business strategies based upon the current situation of the market. You can even learn about the different solutions ideas used by your competitors and help you think out of the box.

Mistakes and failures are the best sources of learning. It will show a ray of hope in darkness by making you think strategically. At the same time, nobody is perfect, so try to remain positive in a bad situation and be honest about your work.

For better understanding, always remember to document each and every step taken by you towards the improvisation of your business. Start grabbing the new opportunities and take advantage of it.


Many circumstances can affect your business negatively, like recession, upcoming technology, and non-adaptive motion towards the new developments. To overcome these situations, you need promising business strategies.

In short, for a successful small business, you should be calm, positive, honest, and hardworking. Get a grip on your enterprise with competent team members, network, marketing, and proper financial planning, including keeping track of your gst invoice and payments.

The small seed of business planted by you is looking forward to becoming a big fruitful tree. Follow these steps, and success is yours!