Whether you are a solo artist/MC or a band, it is quite likely that you’re relying on yourself to promote everything you create. Well, there’s nothing wrong with that but what about hiring the best companies around that deal in digital marketing for artists? To be honest, that’s a great idea as it will take a whole lot of work off your shoulders and allow you to focus on one thing that you do the best – create your music!
How Digital Marketing For Artists Helps?
With the world going digital today, there are a lot of things that your best digital marketing company can do for you. Here are a few things you can expect from them.
1. Building Your Presence Online
Promoting yourself in the digital world requires a lot of work to be done. And, it’s best done by the professionals who know the stuff inside out. Your chosen entertainment marketing service provider will know exactly what’s needed for your digital promotion and where everything should reside online. They’ll ensure that when some booking agent or a record label wants to find information on you, it is available to them without much of looking around. There will be no empty profiles or inactive links to your music and everything will be readily available to everyone who is looking.
2. Managing Your Electronic Press Kit
Your EPK offers one central location for all your assets that define who you are and what kind of work you do. Making such information readily available to the media members including bloggers, editors, venue talent buyers, radio directors, etc. is going to work wonders in giving your career the boost it needs right now. When you hire digital marketing for artists, you can expect them to manage your EPK that includes the following:
- Your Bio
- Your Photos
- Links to Your Music
- Links To Social Profiles/Websites
- Timely Information Releases
- Any Press Quotes
3. Managing Your Website
In today’s tech-forward world, every artist maintains their website where their fans can find almost everything about them including their work, personal information, portfolio, and a way to interact with their fans. A digital marketing company can manage your website to keep it updated with the latest information and making it visible in the popular search engines for the most commonly searched terms about you or the type of work you do. It is something that requires professional expertise and can best be handled by those who have years of experience in doing this type of stuff.
4. Managing Social Media Profiles
Most music lovers today are active on, at least, a few popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and Snapchat. Even most record labels, producers, and music directors maintain their social presence as well. So, social media can be a wonderful way of connecting with people with similar interests and also with your fans. But when you outsource this to your digital marketers, they’ll do it with a much better and targeted approach. They will:
- Define your brand
- Engage with the fans, other brands, venues, etc.
- Run social media analytics to track performance
- Boost posts and advertise for you
So, that’s how digital marketing for artists is going to help you kick start your career in a far better, organized and professional manner. All you need to do now is to find the best digital marketing company like DIGITTO Media for managing your digital marketing endeavors. Please visit here for more info: https://digittomedia.com/digital-marketing-services-for-indie-artists
